Trooly's visual aesthetic and brand experience was critical to their success. The visual aesthetic was used to set Trooly apart from their competitors. It reflects their culture which is friendly, honest, transparent and smart.

We positioned Trooly as being the good guys in AI, in step with their brand. The goal was to reward good behavior, not just shine a light on bad behavior. We are happy to say Trooly was acquired by AirBnB who now uses them to reward good behavior.

Trooly uses public and permissible digital footprints to understand and predict the trustworthiness of individuals and businesses. Using minimal and non-intrusive identity information as input, They return Instant Trust™ ratings which incorporate verification of the input identity, screening for undesirable past behaviors, and, using robust machine learning, prediction of likely future behaviors.