Brand Evolution
UI/UX
Design System
Advertising
Materials
Packaging
Events

Overview

Brand Refresh:

  1. Audience Research (engineers + investors)
  2. Develop a revised position + tagline
  3. UX
  4. Create design system and libraries
  5. Develop multi-channel toolbox
  6. Multi-channel deployment
  7. Establish brand book and guidelines

Website:

  1. UX Research
  2. Wireframing
  3. Prototyping / UI
  4. Asset Creation
  5. Programing Handoff
  6. Testing
  7. Optimizing

Tegile approached us for a quick brand elevation project which evolved into a well-balanced 3-year partnership. They gave tremendous freedom to rebuild their brand and find new ways to elevate their product line. We positioned them as the leading provider of a new generation of enterprise flash storage.

We elevated the value proposition by distinguishing its core functionality, telling the story, and aligning it with desirable markets.

Developed Tegile's brand with modernized visual aesthetics and a firm tone of voice.

Increased markets share with the use of IntelliFlash metadata acceleration and hybrid technology.

Tegile Systems, was acquired by Western Digital in 2017 (Big Cheers!)

The challenge was to create a compelling suite of sales materials to showcase the unique Tegile product offering. I developed the visual identity and design system including solution briefs, product briefs, case studies, and much more.

I love icons. It's a simple love language. Tegile approached me to develop a robust collection of icons for use across the entire Tegile brand platform.

Tegile needed digitally composed  products  using a set of 3D software tools. To have the resources to render perfect still images from any angle with good lighting and  produce motion sequences for video productions.

I was able to art direct Phil Stores who was one of our creative leads on this 3D composition project